See feature article below: Immersion Corporation (NASDAQ: IMMR)
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Report For: Immersion Corporation (NASDAQ: IMMR)
Shares of IMMR are up 11% today at $7.14 on news that the company announced its new technology for mobile video design. Trading volume is 571,000 shares which is more than double the daily average.
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Immersion Corporation (IMMR), the leading developer and licensor of touch feedback technology, today announced TouchSense® Design Cloud, a web environment and the first haptic design toolkit that enables designers and editors to create tactile effects for mobile video easily and efficiently. Currently in beta, TouchSense Design Cloud gives creatives the tools and resources they need to design, iterate and share haptified video projects.
With this solution, Immersion will provide haptic monitoring tools that help designers create their custom tactile effects, and then feel them through a connected Android device. TouchSense Design Cloud enables creatives to iterate and share their designs quickly. After designing the tactile effects in TouchSense Design Cloud, designers and editors can export haptic files that can be played with video content. The tool’s collaboration capabilities support creative iteration and management of multiple ongoing haptic projects simultaneously. When the design work is complete, they can share those projects with stakeholders so they too can feel the complete audio, video, and haptic enabled experience on their Android devices through their mobile browsers.
“When you think about creating and editing content, you think about video and audio – but what about creating for the sense of touch?” said Todd Whitaker, VP Marketing at Immersion. “Immersion is releasing TouchSense Design Cloud to add another dimension to the creation process making it possible for creatives to design visuals, sound, and touch together, creating a much more immersive experience for mobile devices. Crafting these rich experiences can result in a greater impact on sentiment and brand recall. We can’t wait to see what the creative community can do with this tool.”
Immersion has enabled developers to deliver touch experiences in devices for more than 20 years. Now with the release of TouchSense Design Cloud beta, Immersion is empowering designers and editors to bring touch experiences to mobile content — by adding a new dimension to video editing for mobile devices. The full version of the tool will be released in Fall 2016.
About Immersion (www.immersion.com)
Founded in 1993, Immersion (NASDAQ: IMMR) is the leading innovator in haptic technology. The company’s touch feedback solutions deliver a more compelling sense of the digital world. Using Immersion’s high-fidelity haptic technology, partners can transform user experiences with unique and customizable touch feedback effects; excite the senses in games and videos; restore “mechanical” feel by providing intuitive and unmistakable confirmation; may improve safety by reducing distractions while driving; provide realistic touch feedback when performing robotic medical procedures and training simulations; and expand usability when audio and visual feedback are ineffective. Immersion’s technology has been adopted in 3 billion digital devices, and provides haptics in mobile phone, automotive, gaming, medical, and consumer electronics products from world-class companies. With over 2,200 issued or pending patents in the U.S., China and other countries, Immersion helps bring the digital universe to life.
Source – Company Press Release
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