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Report for: SYNC
AT&T is backing away from Yahoo and taking a $100 million deal with it.
The telecom giant is extricating itself from a 15-year deal with the troubled Sunnyvale-based Yahoo, according to the Wall Street Journal. AT&T said Wednesday that it awarded a major contract to host its Web and mobile portals to Synacor Inc., effectively shifting a major portion of AT&T’s business from Yahoo. The AT&T partnership generated about $100 million in annual revenue for Yahoo, according to Sameet Sinha, an analyst at B. Riley & Co.
“We have agreed to have Synacor manage our next-generation att.net portal, AT&T-branded applications, and search,” AT&T said in a statement. Yahoo will continue to host email for AT&T customers. A Yahoo spokeswoman called AT&T a “valued partner.”
The deal provided AT&T broadband customers with access to Yahoo’s search engine and other media services on the default AT&T website. AT&T and Yahoo split the search and display ad revenue from the site, per the report.
Synacor stock shot up more than 119 percent in after-hours trading Wednesday on news of the three-year deal. The Buffalo, N.Y.-based company posted $110.2 million in total revenue in 2015. Synacor will split the search and advertising revenue with AT&T.
The news comes at a time when one of AT&T’s biggest competitors, Verizon, is considering buying up Yahoo. Verizon is reportedly a leading contender to purchase Yahoo’s core assets within the next two months for between $4 billion to $10 billion. AT&T was also reportedly interested in buying Yahoo’s assets, but dropped out of the bidding early on.
The loss of the AT&T deal could affect how much interested buyers are willing to pay for Yahoo. The company’s revenue is expected to drop to $3.5 billion in 2016, down 15 percent from $4.1 billion in 2015 and nearly $1 billion less than the $4.4 billion it recorded in 2014, according to a report from Re/code.
Source – Silicon Valley Business Journal
Broad street alerts has not been compensated for the mention of any publicly traded companies in this article nor do we own positions in any of the companies in this article.
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