The Company currently has 30+ distribution points in the U.S. including several national distributors such as UNFI, DPI and Nature’s Best, a growing list of regional distributors and is now available on 490 Target store shelves. Previously, the Company had relied on third parties to oversee its distribution, and as of December 2015, has now taken full control of all its channels to effectively increase sales and increase direct customer interaction through targeted marketing initiatives. KonaRed’s coffee fruit products are currently sold in select Kroger, Albertsons, Target, Vitamin Shoppe, Whole Foods, Safeway, 7-Eleven, Ralphs, Fred Meyer grocery stores and many other retail locations throughout the U.S., Canada and Japan.
According to Mintel, currently 24% of consumers drink retail-purchased cold brew coffee. The market for cold brew has seen a 115% growth in 2015 compared to prior year, reaching $7.9 million in industry sales in 2014, with growth expected to continue. Growth for cold brew has been steady since 2010, and has been estimated to grow 339% through 2015. Reference – http://www.mintel.com/press-centre/food-and-drink/us-cold-brew-coffee-sales-grow-115-from-2014-2015
Since going public in 2013 KRED has kept its brand at the forefront of the specialty beverage market. They have continued to add to their product line and expand their marketing and distribution efforts. The cold coffee market is in high growth mode and the company was quick to take advantage of that market trend. Investors may want to take advantage of the company’s current share pricing levels.
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